Primal Greens vs Athletic Greens: A Comprehensive 2025 Comparison
- Dr. Warinya
- Jul 22
- 27 min read
Greens powder supplements have become a popular way to boost daily nutrient intake, especially for those not eating enough fruits and veggies. Two of the most talked-about options in this space are Primal Greens (by Primal Harvest) and Athletic Greens (recently rebranded as AG1).
Both promise a convenient blend of superfoods, vitamins, probiotics, and more – but they differ in formula, taste, and price. In this comparison, we’ll break down ingredients, nutritional value, health benefits, pricing, taste, user reviews, and brand reputation for Primal Greens and Athletic Greens. Our goal is to help you determine which green supplement best suits your needs in 2025.
(Spoiler: Both are high-quality, nutrient-dense powders – the better choice will likely come down to your budget and priorities, such as ingredient breadth vs. cost.)
Ingredients and Formulation
Both Primal Greens and Athletic Greens pack a long list of greens, fruits, herbs, and other botanicals into a single scoop. However, Athletic Greens (AG1) includes a greater number of total ingredients – over 75 per serving – whereas Primal Greens has about 50 ingredients. Each product uses multiple proprietary blends to categorize its components (e.g. superfoods, herbs, probiotics), making exact ingredient amounts unknown. Below is a side-by-side look at their ingredient profiles:
Table 1: Ingredient Profile Comparison
Aspect | Primal Greens (Primal Harvest) | Athletic Greens (AG1) |
Total Ingredients | ~51 superfood ingredients per serving. Uses 4 proprietary blends. | 75+ ingredients per serving. Uses 4 proprietary blends. |
Greens & Superfoods | Rich mix of greens, fruits, and veggies (e.g. alfalfa leaf, spirulina, wheat grass, spinach, broccoli, carrot, kale, berries, etc.). Emphasis on whole-food sources. | Loaded with nutrient-dense plants and extracts (e.g. spirulina, chlorella, wheatgrass, alfalfa, apple, bilberry, barley grass, broccoli, etc.). Some ingredients in concentrated extract form. |
Adaptogens & Herbs | Yes – includes adaptogenic herbs and medicinal mushrooms: ashwagandha, reishi, shiitake, maitake, turmeric root, ginger, eleuthero (Siberian ginseng), cinnamon, mangosteen, green tea, Korean ginseng, etc.. | Yes – includes numerous adaptogens and botanical extracts: ashwagandha, astragalus, rhodiola, reishi and shiitake mushrooms, eleuthero, licorice, milk thistle, dandelion, burdock, green tea extract, grapeseed, etc.. |
Probiotics | 3 probiotic strains providing ~3.5 billion CFUs per scoop. Strains include Lactobacillus acidophilus, L. rhamnosus, and Bifidobacterium longum. | 2 probiotic strains providing ~7.2 billion CFUs per scoop. Strains are Lactobacillus acidophilus and Bifidobacterium bifidum. |
Digestive Enzymes | Yes – a broad digestive enzyme complex (fungal amylase, protease, glucoamylase, lipase, cellulase) to aid breakdown of carbs, proteins, and fats. This may help improve nutrient absorption for some users. | Yes – includes bromelain (a pineapple-derived enzyme) and other naturally occurring enzymes (e.g. from reishi and shiitake mushrooms) in its blend. However, it has fewer distinct added enzymes compared to Primal Greens. |
Sweeteners & Flavor | Naturally unflavored (no added flavorings) with a hint of fruit/greens taste. Uses stevia extract for sweetness – no added sugar. Users describe a mild “green” taste with subtle fruity notes as you drink it. | Has a light natural flavor (pineapple-vanilla hints) from added natural flavors. Also sweetened with stevia (zero sugar). Some find the stevia aftertaste in AG1 more noticeable. (New in late 2024: AG1 introduced a separate “Tropical” flavor option as part of a formula update.) |
Allergen Info | Free of major allergens in ingredients (no soy, dairy, gluten added). Manufactured in a facility that processes tree nuts, peanuts, wheat, and soy, so there is a cross-contamination disclaimer. Contains a small amount of coconut (classified as a tree nut) from coconut water powder. | Contains soy (from sunflower lecithin) – those with soy allergies should avoid. Otherwise free of gluten, dairy, egg, peanuts, and tree nuts in the formula. Made in New Zealand under TGA standards and NSF-certified for Sport, ensuring no banned substances. Suitable for vegan, keto, paleo diets. |
As shown above, both products check the boxes for a comprehensive greens powder: a base of leafy greens and grasses, a variety of antioxidant-rich fruits and veggies, added adaptogens for stress support, plus probiotics and enzymes for gut health. Athletic Greens AG1 distinguishes itself by sheer number of ingredients (including a wider array of added vitamins/minerals and extracts), as well as the inclusion of soy lecithin for phospholipids (which contributes to its high choline content). Primal Greens sticks to an all-natural blend without added flavors and avoids common allergens like soy, making it technically more allergen-friendly – though again, it’s made on shared equipment, so extremely sensitive individuals should take note.
Key takeaway: If you want maximum ingredient diversity and don’t mind a bit of soy, AG1 provides 75+ ingredients per scoop (including many added nutrients). If you prefer a simpler blend with no soy and a more “whole-food” focus, Primal Greens’ ~50 ingredients still cover all the bases – greens, fruits, mushrooms, probiotics, etc. – just with a leaner vitamin/mineral profile (more on that next).
Nutritional Value
One of the biggest differences between Primal Greens and Athletic Greens is in their vitamin and mineral content. Athletic Greens is essentially a multivitamin and greens powder in one – it contains 21 vitamins and minerals, with 10 of those at or above 100% of the Daily Value (DV) per serving. Primal Greens, by contrast, includes a select few added micronutrients (5 vitamins/minerals total), with only two exceeding 100% DV (notably vitamin B12 and vitamin C). This means AG1 can fill more nutritional gaps, whereas Primal Greens sticks to a smaller nutrient boost alongside its superfood blends. The table below breaks down their nutrition facts:
Table 2: Nutritional Breakdown (Per 1 Serving)
Nutrient (per scoop) | Primal Greens (≈8 g serving) | Athletic Greens (AG1) (12 g serving) |
Calories | 34 kcal | 50 kcal |
Total Carbohydrates | 5.8 g total – including 2.4 g fiber (0 g added sugar) | 6 g total – including 2 g fiber (＜1 g sugar, none added) |
Protein | 1.4 g | 2 g |
Fat | 0.6 g total fat (no saturated/trans fat) | 0 g fat (negligible) |
Vitamins Included | Vitamin C – 110 mg (122% DV); Vitamin E – 10 mg (67% DV); Vitamin B12 – 25 µg (1,042% DV). (Also contains smaller amounts of other vitamins via the blends, but only these are explicitly listed.) | Comprehensive multivitamin profile: Vitamin A – 555 µg (62% DV); Vitamin C – 420 mg (467% DV); Vitamin E – 83 mg (553% DV); Vitamin B1 (Thiamin) – 3 mg (250% DV); Vitamin B2 (Riboflavin) – 2 mg (154% DV); Niacin (B3) – 20 mg (125% DV); Vitamin B6 – 3 mg (176% DV); Folate (B9) – 680 µg (170% DV); Vitamin B12 – 22 µg (917% DV); Biotin (B7) – 330 µg (1,100% DV); Pantothenic Acid (B5) – 4 mg (80% DV). (Note: No vitamin D or K added.) |
Minerals Included | Zinc – 7.5 mg (68% DV); Copper – 0.06 mg (7% DV). (Other minerals not specified on label, likely trace from plant ingredients.) | Calcium – 118 mg (9% DV); Phosphorus – 130 mg (10%); Magnesium – 26 mg (6%); Zinc – 15 mg (136%); Selenium – 20 µg (36%); Copper – 195 µg (22%); Manganese – 400 µg (17%); Chromium – 25 µg (71%); Sodium – 45 mg (2%); Potassium – 300 mg (6%). |
Looking at the numbers, Athletic Greens provides far more in terms of micronutrients. Each scoop of AG1 delivers high doses of B-vitamins (notably B12 at 917% DV and Biotin at 1100% DV) as well as hefty amounts of vitamin C, E, and others. In fact, many users report increased energy levels after taking AG1 daily – likely thanks to these B-vitamins and other nutrients supporting metabolism. Essentially, AG1 can replace a daily multivitamin for many people, bridging nutritional gaps in one drink.
Primal Greens, on the other hand, hits a few high notes (over 1000% DV of B12 and 122% DV of vitamin C) but doesn’t attempt to cover the full spectrum of vitamins and minerals. It’s more about the whole-food ingredients. You’ll still get some benefits – for example, 110 mg of vitamin C is plenty to aid immune function, and the 2.4 g of fiber per serving is a nice plus for digestion. But Primal Greens is not as multivitamin-rich. If you have specific nutrient needs (like iron or vitamin D, which neither product includes), you’d need to get those from your diet or another supplement.
In summary, Athletic Greens AG1 packs a more potent nutritional punch in terms of added vitamins/minerals. This can translate to noticeable benefits (higher energy, immune support, etc.) for those who are deficient. Primal Greens focuses more on core superfood ingredients, offering a solid baseline of nutrition but relying on you to get additional micronutrients elsewhere. Both powders are low in calories and sugar-free, making them compatible with most diets (keto, low-carb, etc.).
Tip: If you already take a multivitamin, be mindful of doubling up on nutrients with these powders. For instance, combining a multi with AG1 could push some vitamins (like B6 or B12) way above needed levels. While excess B-vitamins are usually just excreted, extremely high doses might cause side effects for some (e.g. temporary neuropathy or acne in rare cases of B6/B12 overdose). Always check labels to avoid over-supplementing the same vitamins.
Health Benefits and Efficacy
What benefits can you expect from these greens powders? Both Primal Greens and Athletic Greens advertise a range of wellness perks, largely overlapping: improved gut health and digestion, enhanced immunity, better natural energy, and general nutritional support to fill gaps in your diet. These claims stem from the ingredients inside – vitamins, antioxidants, probiotics, adaptogens, etc. Here’s how the two compare on key benefit areas:
Gut Health & Digestion: Edge: Athletic Greens. Both products are formulated with gut-friendly components like probiotics, prebiotic fibers (inulin), and digestive enzymes to support your microbiome and nutrient absorption. Primal Greens provides a 3.5 billion CFU probiotic blend and multiple enzymes, which can certainly aid digestion. However, AG1 doubles the probiotic dose (7.2 billion CFUs) and includes research-backed strains (L. acidophilus and Bifidobacterium) known to improve gut bacterial balance. Athletic Greens has even sponsored clinical studies on its product’s gut health impact – showing increased beneficial gut bacteria and better digestion in participants (albeit the studies were company-funded). Primal Greens hasn’t undergone any clinical trials as of 2024. Moreover, AG1’s formula includes compounds like beta-glucans and licorice root that may soothe the gut, whereas Primal Greens’ higher enzyme count might help more with breaking down food. For sensitive stomachs, some newbies find Primal Greens a gentler start (fewer total ingredients and a milder fiber/probiotic load), but Innerbody’s experts ultimately gave AG1 the win for digestive support due to its evidence and higher active cultures.
Immune Support: Edge: Athletic Greens. Immune health is a focus for both powders. They each contain vitamin C, antioxidant-rich plant extracts, and medicinal mushrooms (reishi, shiitake) that are thought to bolster immunity. That said, AG1 simply delivers more immune ammunition – for example, 420 mg of vitamin C per serving (4x more than Primal Greens) plus added zinc and selenium, all crucial for immune function. Athletic Greens also includes ingredients like astragalus, rose hips, and a higher dose of mushrooms associated with immune benefits. In a head-to-head, reviewers found AG1 better for “boosting immunity,” owing largely to its higher vitamin content and comprehensive formula. Primal Greens can still contribute to immunity (110 mg vitamin C is nothing to scoff at, and it has similar greens/mushrooms), but it doesn’t pack the same punch as AG1 in this category.
Energy & Metabolism: Tie (Both help). Many users of greens powders report subtle improvements in energy levels or overall vitality. This often comes from correcting micronutrient deficiencies (like B12 or B6) and the presence of adaptogens that help with stress and fatigue. Primal Greens and Athletic Greens both contain high B12 (each over 900% DV) along with ingredients like ashwagandha, ginseng, and green tea that may support energy and focus. Athletic Greens has the broader B-vitamin roster (B1, B2, B3, etc., which play roles in energy production), whereas Primal Greens relies mostly on B12 and some natural energy boosters in its blend. In practice, users of AG1 often notice a mild energy boost or better overall “pep”, likely due to the B-vitamin synergy. Primal Greens users also report feeling more energized and “balanced” from daily use (possibly from the B12 and nutrient infusion). Innerbody’s analysis considered the “more energy” benefit a draw between the two – both can help if your diet was lacking, but neither is a stimulant or a magic energy drink. Don’t expect a caffeine-like jolt; think more along the lines of improved well-being and less mid-day drag after consistent use.
Overall Wellness & Nutrient Coverage: Edge: Athletic Greens. As discussed in the Nutrition section, AG1 functions almost like an all-in-one supplement (greens + multi + probiotics). It covers a wide spectrum of nutrients and plant compounds, which may translate to broader health effects – from supporting metabolism, brain health (B-vitamins, CoQ10), stress response (adaptogens), to potentially aiding recovery (via antioxidants and anti-inflammatory ingredients). Primal Greens shares many of these ingredients, so it offers similar potential benefits (e.g. antioxidants for reducing chronic disease risk, fiber for cholesterol and blood sugar support) – just to a lesser extent in some areas. For example, both products encourage the idea that adding greens can help reduce long-term disease risk by filling phytonutrient gaps, but AG1’s formula is more intensive. If you have very specific wellness goals (like athletic performance or micronutrient optimization), AG1 is designed to be a one-scoop solution with everything from magnesium for muscle function to adaptogens for stress. In fact, for competitive athletes or those on strict training regimens, Athletic Greens is preferred – it’s NSF Certified (safe for sport) and contains extra recovery nutrients like magnesium, potassium, and even a bit of protein. Primal Greens can absolutely support a healthy lifestyle (and might be combined with other supplements to cover bases), but it’s positioned more as a budget-friendly daily greens boost rather than an elite performance formula.
In terms of evidence, neither of these products is FDA-approved to cure or prevent any disease (dietary supplements aren’t regulated like drugs). However, Athletic Greens has taken steps to validate its efficacy: they’ve conducted a few studies on AG1’s impact (finding improvements in gut health markers, etc.) and involve third-party labs for quality. Primal Greens hasn’t funded product-specific studies, but it is made in a GMP-certified facility with third-party safety testing. Much of the benefit you get from either powder will depend on your overall diet – these supplements are great for “bridging the gap,” not as a substitute for a consistently balanced diet. As Healthline notes, getting nutrients from whole foods (when possible) is still ideal, especially for things like fiber, which greens powders provide only a few grams of.
Bottom line: Both Primal Greens and Athletic Greens can support your health in meaningful ways – especially if you’re not eating enough produce. AG1’s more robust formula likely gives it an edge for immunity, gut support, and covering all nutritional bases, which is why reviewers often deem AG1 “more effective” overall for most people. But Primal Greens is also effective at delivering core benefits (better digestion, a nutrient boost, possibly more energy) – and you could achieve similar outcomes by taking Primal Greens alongside a multivitamin and probiotic, as one expert pointed out. Consider your needs: if you want the ultimate one-scoop supplement and don’t mind the cost, AG1 is compelling. If you just want a solid greens blend to enhance your diet, Primal Greens can do that without breaking the bank.
Taste and Mixability
Let’s face it – a greens powder is never going to taste like a milkshake. But palatability matters, because if you dread the taste, you won’t stick with it. Both Primal Greens and Athletic Greens are “unflavored” greens powders (no overt added flavor like chocolate or berry), yet they have distinct taste profiles and textures according to users.
Flavor: When mixed with cold water, neither drink is considered delicious – but they’re drinkable, especially compared to some other greens supplements. Our research (and taste tests by reviewers) found that Primal Greens has a slight edge in flavor. Testers described Primal Greens as “distinctly green” tasting at first, but with a noticeable fruity sweetness that grows and becomes the main flavor after a few sips. This makes sense, as Primal Greens’ blend contains natural fruit powders (like pineapple, berries, etc.) and uses stevia, which together impart a gentle sweet-fruit aftertaste. Athletic Greens (AG1) also contains stevia and some fruit extracts, but has a more pronounced stevia flavor and an earthy, grassy base. Several tasters mention a pineapple and vanilla note in AG1’s taste, owing to the natural flavorings, but also report a lingering sweet aftertaste from stevia that not everyone loves. One tester with a sensitive palate even detected a faint “onion-like” bitterness in AG1’s finish, though others did not notice this. Overall, AG1 is often described as mildly sweet, slightly grassy, with a tropical hint, whereas Primal Greens tastes a bit “greener” but more neutrally sweet. If forced to choose, Innerbody’s panel preferred Primal Greens in a direct taste comparison (calling it more pleasant and less stevia-forward). That said, taste is highly subjective – you might personally love AG1’s flavor. In fact, a tester for Garage Gym Reviews found Athletic Greens “very pleasant” to drink, noting the pineapple-vanilla flavor comes through nicely and it’s “pretty good for a greens powder”. And a different reviewer actually liked Primal Greens’ richer flavor, saying she could “easily drink it plain if needed” despite it still tasting like healthy greens.
Sweetness: Both products use stevia as a natural, zero-calorie sweetener (no sugar or artificial sweeteners added). Neither is overly sweet – don’t expect a sugary juice flavor. However, Athletic Greens’ sweetness is a bit more noticeable, likely because of the added natural flavors (which include vanilla and possibly pineapple essence). If you are sensitive to stevia’s taste, you might find AG1 has a more lingering sweet aftertaste. Primal Greens contains stevia too, but perhaps because its overall flavor is more “vegetal,” the stevia blends in and is less prominent. In any case, no real sugar is used in either powder, which is great for keeping them low-carb and tooth-friendly. Just know the sweetness you taste is from stevia – which some people appreciate and others can’t stand (personal preference!).
Mixability: This is one area where there’s a clearer difference. Primal Greens is known to be a bit harder to mix smoothly. Users and dietitians have noted that Primal Greens can be “notoriously hard to mix,” sometimes resulting in clumps or a chalky, gritty texture if not thoroughly blended. The powder tends to settle relatively quickly, meaning if you let your drink sit, you might find green sediment at the bottom of your glass. One tester mentioned you have to drink Primal Greens quickly to avoid the sediment issue – otherwise you might “deal with some sediment” at the end. It also can form a bit of foam on top right after shaking; Innerbody’s team noted the green foam tasted like watery veggie juice (not great) and they ended up skimming it off. In contrast, Athletic Greens mixes more easily into a uniform liquid. The powder is finer and when shaken with the recommended 8-10 oz of water, it generally dissolves without excessive clumping. AG1 can still settle out a bit (one reviewer noted it “does tend to settle” if left sitting), but it’s typically a quick stir or shake to re-suspend it. Overall, AG1 scored slightly better on mixability – it’s smoother, whereas Primal Greens might feel a tad grittier. Neither one is perfect (this is common with high-volume greens powders, as they have a lot of insoluble plant matter), but AG1 gets the nod for dissolving more completely. If texture is a big concern for you, you might lean Athletic Greens, or simply blend either powder into a smoothie instead of plain water.
Serving Experience: Both products are best taken mixed with cold water or juice. Athletic Greens comes with a shaker bottle (if you order a subscription kit) which can improve the mixing experience and convenience – plus they offer travel-friendly single serving packets for on-the-go use. Primal Greens is sold in a bulk bag and does not have ready-to-go packets, so you’d need to portion it out if traveling. In terms of flavor variety, currently Primal Greens has just one standard flavor (unflavored/neutral). Athletic Greens’ original formula was also a one-flavor-fits-all (a lightly sweet greens taste), but as mentioned, they have introduced a “Tropical” flavor version of AG1 in their latest release. The Tropical flavor presumably adds a fruitier taste profile, though it’s still very new (and may only be available to subscribers). If taste is a struggle, you can mix either powder into a smoothie with fruit, milk alternatives, etc., to mask the greens. Both brands’ communities share recipes for blending the greens into smoothies or even incorporating into foods, but note: don’t mix these into hot liquids – doing so can destroy the probiotics and enzymes.
In summary, Primal Greens and Athletic Greens are both fairly palatable for greens powders, with Primal Greens often regarded as slightly better-tasting and AG1 being a close second (some actually prefer AG1 – it’s individual). Primal Greens’ flavor has a mild fruity sweetness underneath the greens, whereas AG1 has a stevia-sweet, subtly tropical taste. Mixability is where AG1 outshines Primal Greens – the latter may require more vigorous shaking to avoid grittiness. If you’re very texture-sensitive, keep that in mind. Otherwise, in the words of one user, neither of these is “delicious,” but both are “mild” enough that you can “easily drink it plain if needed.” It’s a small daily effort for a potentially big nutritional payoff.
Pricing and Value
One of the biggest practical differences between Primal Greens and Athletic Greens is the price. Athletic Greens is infamously pricey – it’s positioned as a premium product – whereas Primal Greens is significantly more affordable per serving. However, pricing can vary based on subscriptions, bulk deals, etc. Let’s break down the costs and what you get for your money:
Table 3: Pricing and Purchase Options
Purchase Option | Primal Greens (Primal Harvest) | Athletic Greens (AG1) |
One-Time Purchase (30 servings) | $49.95 for one bag (30 scoops) – approx. $1.67 per serving. | $99 for one pouch (30 scoops) with membership, or ~$109 regular price – approx. $3.30–$3.63 per serving. (AG1’s price can vary: $99 is the typical subscription price, while a one-off buy is around $109.) |
Subscription (Monthly) | $39.96 per bag with Subscribe & Save (20% off) – ~$1.33 per serving. Free shipping on subscriptions. You can choose delivery every 1, 2, or 3 months. Cancel any time. | $79 per pouch with AG1 membership (about 20% off) – ~$2.63 per serving. Shipping $9 extra (flat). Membership is a monthly auto-ship (pause/cancel anytime) and comes with a starter kit (free shaker, storage canister, 5 travel packs). |
Bulk Purchase Options | Yes: You can buy multiple bags for discounts on one-time orders. For example: 2 bags for $93.90 (about $46.95 each), 3 for $131.85 ( | No: Athletic Greens does not offer multi-pack discounts for larger orders. (They do have a double subscription option – 60 servings for ~$149/month – which brings cost down to ~$2.48/serving, but there’s no bulk price break beyond that subscription bundle.) |
Shipping Costs | Free shipping in the U.S. for subscriptions or any order over $75 (which includes any 2-bag purchase). Otherwise, standard shipping is around $5.95 in the U.S.. International shipping varies. | $9 flat-rate shipping on all orders (subscription or one-time) in the U.S.. Athletic Greens pretty much always charges shipping, which adds to the cost. Occasionally, promo codes may offer free shipping. |
Money-Back Guarantee | 90-day money-back guarantee. Primal Harvest lets you return the product for a full refund within 90 days if not satisfied – one of the most generous guarantees in the market. (Note: This applies when purchased through official site; Amazon purchases may not qualify.) | 90-day money-back guarantee. Athletic Greens also offers a full refund within 90 days if you’re unsatisfied. (AG1 does not accept returns of partially used product for safety reasons, but they will refund you if you contact customer support within 90 days and aren’t happy.) |
It’s clear that Primal Greens is much more budget-friendly. At full price one-time, it’s about half the cost of Athletic Greens for a month’s supply. With subscriptions, the gap remains – roughly $40 vs $79 per month. In other words, around $1.30–$1.70 per serving for Primal Greens versus $2.60–$3.30+ per serving for AG1. That can add up significantly over time. For someone on a tight budget, AG1’s ~$3 a day might be hard to justify, whereas $1.50 a day for Primal Greens is more approachable.
Why the big price difference? Part of it is ingredient quantity and quality – Athletic Greens uses a complex formulation with more expensive components (and presumably higher production/testing costs, especially with NSF certification). The company also provides those extras like travel packets and a ceramic storage jar for subscribers, and they invest heavily in quality control and R&D. Athletic Greens positions itself as a premium, no-compromise product, which is reflected in the price. Primal Greens keeps things a bit simpler (fewer added vitamins, standard packaging) and passes those savings to the consumer.
It’s worth noting both companies offer subscribe-and-save discounts and money-back guarantees, which reduce the risk of trying them. Athletic Greens’ 90-day guarantee and Primal Harvest’s 90-day guarantee are excellent – essentially you can try a bag or two and get a refund if it doesn’t work for you. AG1’s subscription comes with a nice starter kit (shaker bottle, etc.) which adds some value and convenience, and you can pause/cancel anytime without penalty. Primal Greens’ subscription is very flexible too (you can even set it to deliver every 3 months instead of monthly).
One thing Athletic Greens does not really do is bulk discounts – you won’t save money by buying more in one go (aside from the dual-pack subscription mentioned). Primal Harvest frequently runs promotions and bundle pricing on Primal Greens, so you can stock up at a lower unit cost if you decide it’s your go-to.
Value for money: This is subjective. If we purely measure dollars per nutrient, Athletic Greens actually crams a lot into each scoop – you’re effectively getting a multivitamin, probiotic, and greens blend all in one. Some reviewers argue that “AG1 costs more but is the better value” because of its extensive ingredient list and certifications. If you would otherwise spend on a separate probiotic, multivitamin, etc., AG1 might consolidate those costs. On the flip side, if you’re mainly after the greens and superfoods, Primal Greens delivers those core benefits at half the price – and you could always take an inexpensive multivitamin alongside it and still likely spend less than AG1’s price**.** In fact, Garage Gym Reviews calculated that taking Primal Greens plus a decent multivitamin and getting probiotics from food could yield a similar nutritional outcome to AG1, for less money.
In simpler terms: Primal Greens wins on cost efficiency (especially for budget-conscious shoppers or families), while Athletic Greens justifies its cost for those who value an all-in-one premium formula and the reassurance of NSF certification. If third-party testing, maximal ingredient diversity, and convenience are worth the extra ~$2 a day to you, AG1 might be “worth it.” If you prefer to spend less and still get a solid greens supplement, Primal Greens is very compelling.
User Reviews and Feedback
Real-world user experiences can shed light on how these products perform beyond the marketing claims. Both Primal Greens and Athletic Greens have thousands of users, including fitness enthusiasts, biohackers, and everyday health-conscious individuals. Here’s a summary of what people are saying in reviews, forums, and testimonials:
Primal Greens (Primal Harvest) – User Impressions: Primal Greens has generally positive reviews across the board. Customers often report feeling healthier and more energetic after adding it to their routine. For example, one Amazon reviewer noted, “I have been drinking Primal Greens for about 6 months and feel amazing! Lots of energy and overall, I just feel good.” Many appreciate the affordability and feel they’re getting good value for the price (“good value for the price” is a common remark). The taste of Primal Greens gets mixed feedback: some people genuinely like it – calling it “the best tasting green powder I’ve tried to date” or at least noting that it’s mild enough to drink without gagging. Others are less enthusiastic, with a few saying they “did not like the taste” or had to mix it into juice/smoothies to enjoy it. Overall, Primal Greens’ flavor seems to be milder than many competitors (which is a plus), but a few users mention a chalky texture or slight aftertaste if not mixed well. The digestibility is reportedly good for most – in fact, some users with sensitive stomachs chose Primal Greens because it’s a simpler formula. A small number of reviews complain of upset stomach or nausea, but these are rare. One user did report it “made me sick the first day” and tried to return it, but such negative reactions are not commonly reported. In the Garage Gym Reviews taste test, their editor found Primal Greens to have a “richer, fuller flavor” than typical greens and noted it was “pretty mild” and “would blend well into other things.” She only cautioned to drink it relatively quickly to avoid sediment. This reflects a consensus that Primal Greens is relatively pleasant as far as greens powders go, with a few caveats (mix it well, drink it fairly soon).
On Primal Harvest’s reputation, users seem to trust the brand – multiple reviews highlight that the company offers a strong guarantee and has good customer service. The product being made in the USA and in a GMP-certified facility also gives buyers confidence in the quality. In summary, user feedback for Primal Greens is largely positive, especially regarding the benefits (energy, digestion, immunity). The main downsides mentioned by users are taste/texture (subjective and minor for most) and the desire for maybe more flavor options or recipe suggestions.
Athletic Greens (AG1) – User Impressions: Athletic Greens has a bit of a cult following. Many customers have been using it daily for years and swear by its effects. A common theme in reviews is that AG1 provides a noticeable “insurance policy” for health – users feel peace of mind knowing they’re covering their nutritional bases. In terms of tangible effects, increased energy is one of the most frequently cited benefits. Healthline noted that many customers report higher energy levels after starting AG1, and this is echoed in social media and testimonials. Some also mention improved digestion (less bloating, more regularity) after a few weeks of consistent use – likely due to the probiotics and enzymes. Immunity is harder to gauge from anecdotal reports, but a number of users say they “haven’t been sick since taking it” (anecdotal, of course).
When it comes to taste, Athletic Greens actually gets surprisingly good marks given its reputation. Lots of folks say “it’s not bad” or even enjoyable: “It’s mild and a bit grassy... I get a pineapple vanilla flavor... It’s very pleasant” according to one reviewer. Good Housekeeping’s 2024 review also noted AG1 was one of the better-tasting greens they tested (earthy but slightly sweet). That being said, not everyone loves it – a subset of users still find the taste “gross” or something to choke down, but they drink it for the benefits. The stevia aftertaste is a common critique among those who dislike the flavor. On Reddit, one user wrote “I overall loved AG1. Not a big fan of the taste at all... Almost has a nutty aftertaste” – which shows opinions vary. The texture of AG1 is generally described as smooth (no chunks) but there is some natural grit from the plant powders. Some people mention it’s easier to mix and drink compared to other greens they tried (which aligns with our analysis that it mixes well).
The biggest negative feedback on AG1 is price. It’s not uncommon to see comments like “I love AG1 but hate the price” or people actively seeking cheaper alternatives after finishing a tub. In fact, some reviews on retailer sites simply say “too expensive for what it is.” There’s also a bit of skepticism from some corners that “you’re paying a lot for marketing and hype.” The brand’s heavy presence on podcasts and influencer channels has drawn both admiration (it must be popular for a reason) and cynicism (is it overhyped?). However, in terms of brand reputation, Athletic Greens is generally well-respected. It’s “backed by notable health experts,” as one review pointed out, and has many high-profile fans in the wellness and sports world. The transparency of the brand is often praised – even though proprietary blends hide exact doses, AG1 does list all ingredients and provides clear info on vitamins/minerals included. People also appreciate the NSF certification and rigorous testing (especially athletes who undergo drug testing – they trust AG1). Customer service for Athletic Greens has a good reputation as well; subscribers mention that it’s easy to pause or cancel, and refunds are handled without hassle if you claim within the guarantee period.
Overall, user feedback for Athletic Greens is very positive regarding its efficacy – many feel it genuinely improves their daily wellness or at least gives them confidence they’re doing something good for their body. The taste is considered above-average for a greens powder, though not universally loved. The main sticking point is cost, which leads some users to try it for a while but eventually seek alternatives (often citing Primal Greens or other competitors as cheaper options). Still, AG1 maintains one of the highest customer loyalty rates in the category, suggesting that a lot of folks do find it “worth it.”
Brand Reputation and Quality
Both Primal Harvest (maker of Primal Greens) and Athletic Greens (AG1) have built reputations in the supplement industry, though on different scales.
Primal Harvest / Primal Greens Brand: Primal Harvest is a U.S.-based nutrition company that produces Primal Greens and a range of other supplements. They emphasize natural ingredients and quality manufacturing. Quality control appears to be strong – Primal Greens is manufactured in the USA in an FDA-registered, GMP-certified facility with third-party testing. That means what’s on the label should be in the product, and impurities are tested for. Primal Harvest offers a very consumer-friendly 90-day money-back guarantee, reflecting confidence in their product and a focus on customer satisfaction. In terms of brand reputation, Primal Harvest isn’t as globally famous as Athletic Greens, but it has a solid following and positive reviews. The brand often gets high marks for customer service and value. There haven’t been any notable controversies or recalls associated with Primal Greens. The main limitation is that Primal Harvest doesn’t have the prestige factor yet – it’s seen as a reliable, no-nonsense brand rather than a luxury or elite brand. They also don’t have flashy endorsements; instead, they bank on happy customer reviews and results. In online communities, people often mention Primal Greens as a “best bang for your buck” alternative to AG1, indicating that the brand’s reputation is that of a high-quality budget option.
Athletic Greens / AG1 Brand: Athletic Greens (the company) has been around for over a decade and has aggressively positioned AG1 as the gold standard of greens powders. The brand is very well-known in health and fitness circles – boosted by endorsements from athletes, doctors, and influencers. It’s not unusual to hear that AG1 is “recommended by my trainer/coach/doctor” or to see it listed as #1 on “best greens” rankings. Indeed, publications like Vogue and Top Nutrition Coaching frequently rank Athletic Greens at the top (often citing its comprehensive formula and quality). Athletic Greens has done a lot to build trust: the product is
NSF Certified for Sport, which is a rigorous third-party testing program. This certification means every batch of AG1 is tested for banned substances and contaminants, and that the label is verified for accuracy. Very few greens powders have this certification (it’s costly and strict), so this sets AG1 apart, especially for athletes who cannot risk contaminated supplements. Furthermore, AG1 is produced in New Zealand under the regulatory oversight of the New Zealand government (Therapeutic Goods Administration) which treats supplements closer to how meds are treated. All of this gives Athletic Greens a strong quality image – customers feel they can trust the product’s safety and purity.
The brand’s reputation is also characterized by its premium aura. Athletic Greens is often referred to as the “Rolex” of greens powders; it has a sleek marketing presence and positions itself as a comprehensive health investment. They’ve smartly rebranded the product as “AG1” to emphasize it being your “Foundational Nutrition, all in 1.” The consistent messaging is that AG1 is an easy daily habit that can replace a countertop full of vitamins. Many professional sports teams and athletes are known to use Athletic Greens (sometimes mentioned in press releases), which bolsters its credibility. On the flip side, some skeptics feel AG1 is overhyped – pointing out that you can get similar ingredients elsewhere for less. However, even some critics concede that the ingredient quality in AG1 seems top-notch (for example, it uses a lot of organic ingredients, though not 100% organic, and includes things like chelated minerals, which are more absorbable).
Customer support and community engagement are also part of AG1’s brand. Subscribers often get follow-up emails, tips, and invites to an online community for AG1 users. This fosters a loyal customer base. Athletic Greens also regularly updates its formula (the “AG1 Next Gen” launch in 2023/2024 added new compounds and a new flavor), showing a commitment to improvement.
In terms of brand reliability, both products are backed by science insofar as the ingredients chosen have research supporting their benefits. Neither brand makes outrageous claims (they don’t say “this will cure disease” – rather they focus on terms like support, boost, maintain). Athletic Greens does invest in scientific research more directly, which can be seen as a plus (though one should always consider potential bias in company-funded studies). Primal Harvest might not have published studies, but their product’s efficacy is extrapolated from known nutrition science about the included ingredients.
Which brand is more reputable? Athletic Greens likely has the edge in recognition and clinical validation, while Primal Harvest/Primal Greens scores high on customer trust and value. There’s a reason AG1 can charge a premium – the brand has delivered a consistently well-regarded product for years, and you see it recommended by many experts. But Primal Greens’ brand is no slouch: it is well-reviewed by dietitians (several independent dietitians have reviewed it positively) and is often mentioned as a top contender in lists of greens powders. For instance, BarBend (a reputable fitness site) did a direct comparison and concluded that both brands are “research-backed, nutrient-dense, and high-quality,” with the choice coming down to budget and the weight one puts on third-party testing. That’s a pretty fair summary of their reputations – you’re deciding between two good products, one of which has the extra pedigree (and cost) of being the market leader.
Conclusion: Which Greens Supplement Should You Choose?
Choosing between Primal Greens and Athletic Greens comes down to your priorities and budget. Both are excellent greens supplements that can improve your daily nutrient intake, support gut health, and contribute to overall well-being. You really can’t go horribly wrong with either – but they do cater to slightly different audiences:
Choose Primal Greens if you want a high-quality greens powder on a budget. It delivers a comprehensive blend of superfoods, probiotics, and enzymes without the hefty price tag. It’s a great option for those who:
Are cost-conscious. Primal Greens is roughly half the price of AG1, making it sustainable for long-term use. You won’t feel like you’re “drinking dollars” every morning.
Prefer a simpler formula. It has plenty of good stuff, but not 75 ingredients – which means fewer chances of overloading your system. If you’re already eating well or taking other supplements, Primal Greens can complement that without doubling up too much.
Have a sensitive palate or stomach. Its flavor is mild (many find it quite pleasant for a greens drink), and its lower probiotic count might be easier on those not used to fermented foods. It still has digestive enzymes to aid absorption, but not an extreme amount of any one thing.
Value flexibility. Primal Harvest lets you subscribe with delivery every 2 or 3 months, not just monthly. And their 90-day refund policy means you can try it essentially risk-free. If you’re new to greens powders, this is a low-risk, high-value entry point.
Choose Athletic Greens (AG1) if you want the most comprehensive, all-in-one supplement and don’t mind paying a premium for it. AG1 is ideal for those who:
Are serious about their nutrition (and maybe athletics). If you’re an athlete or a very health-conscious individual who undergoes drug testing or demands top quality, AG1’s NSF certification and dense formulation are unmatched. You can trust it for sport and know you’re getting a well-rounded nutrient profile each day.
Want a potent nutrient boost. With its high CFU probiotic, broad range of vitamins/minerals, and variety of adaptogens/antioxidants, AG1 is for those who want “the kitchen sink” in their greens powder. If you suspect your diet is lacking and you want one product to fill the gaps (energy, immunity, gut health, etc.), AG1 was designed for that. Many users report tangible benefits like better energy and digestion, which can justify the cost.
Don’t mind the cost for convenience and assurance. At ~$3 a serving, AG1 isn’t cheap, but for that price you get convenience (one scoop, done) and peace of mind that experts have vetted it. It’s backed by physicians and nutritionists, and has a long track record of quality. If you’re the type who’d spend on a daily kombucha or fancy coffee, investing in AG1 could be seen similarly – an investment in your health.
Appreciate flavor and mixability (within reason). While taste is subjective, a lot of people do find AG1 one of the more palatable greens drinks, with a light fruity sweetness. And it mixes smoothly, which can make the daily habit more enjoyable. If you know you struggle with chalky textures, AG1 might be the easier sipper each morning.
In the end, the “best” supplement is the one you’ll actually take consistently. Primal Greens and Athletic Greens will both do little for you if they sit unused on your shelf. So consider which product fits your lifestyle: If you’re willing to invest more for a top-tier formula and you crave that all-in-one convenience, Athletic Greens AG1 is worth the hype – it remains our top overall pick among greens powders in 2025. But if you’re looking for 90% of the benefits at 50% of the cost, Primal Greens is a fantastic choice, often coming out as the best value greens powder in expert roundups.
Many reviewers of these products conclude that both brands are effective, high-quality, and grounded in nutritional science. Your decision likely hinges on how much weight you put on things like third-party testing, maximal ingredient variety, and of course your budget. Some users even alternate or stack them (though that’s probably overkill for most!).
To wrap it up, Primal Greens vs Athletic Greens is not a “good vs bad” scenario, but “good vs also good (but pricier).” If budget is no issue and you want the absolute best-of-the-best greens supplement, go with AG1. If you want great results without the steep price, go with Primal Greens. Both will give your diet a helpful nutrient boost and could very well make you feel more vibrant and healthy day to day. Cheers to your greener tomorrow!
Sources: The information above draws from a variety of up-to-date sources, including head-to-head comparisons by Innerbody Research, BarBend, Garage Gym Reviews, and insights from nutrition experts and customer reviews (Healthline, Reddit, Amazon, and more). All data and claims are cited to ensure accuracy and help you verify the details as needed. Enjoy making an informed choice for your health!
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