Sports Nutrition

Walk into any supplement store or scroll through a fitness influencer’s feed, and you’ll be met with a dizzying array of products promising everything from explosive power to effortless recovery. The global sports nutrition market was valued at over $45 billion in 2024 and shows no signs of slowing down. But here’s the uncomfortable truth that rarely makes it into the marketing: for the vast majority of supplements on the shelf, robust scientific evidence supporting their per